OUR BUSINESS

Mission
Each and every day, we fulfill the personal safety, readiness, and identity needs of our customers worldwide.

Markets
Lion Apparel is the global leader in the design and manufacture of Personal Protective Equipment (PPE) for the emergency services.  The company was the first to develop a managed service for PPE with the introduction of its TotalCare® system in 1998 for the London Fire Brigade, since followed by New Zealand Fire Service, the South Australian Fire Services, and many other worldwide firefighting organizations.

Lion’s success is built upon a total commitment to meet the individual needs of every one of our customers and provide the highest standard of service, combined with products designed to protect against the most extreme environments.